Understand how consumers make purchase decisions
Develop more effective marketing campaigns
Speak directly to your customers’ needs
Gain customer loyalty in a competitive marketplace
Get into the minds of consumers and increase your revenue!
Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You’ll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.