Call Centers for Dummies (2nd Edition) – Réal Bergevin, Afshan Kinder, Winston Siegel, Bruce Simpson [PDF] [English]


Tips on making your call center a genuine profit center

In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses many industry changes, such as the new technology that’s transforming today’s call center and the location-neutral call center. It also helps readers determine whether it’s cost-efficient to outsource operations and looks at the changing role and requirements of agents.

The ultimate call center guide, now revised and updated
The authors have helped over 60 companies improve the efficiency and effectiveness of their call center operations
Offers comprehensive guidance for call centers of all sizes, from 20-person operations to multinational businesses
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