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2005 Small Business Marketing for Dummies (2nd Edition) – Barbara Findlay Schenck [PDF] [English]
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Small Business Marketing for Dummies (2nd Edition) – Barbara Findlay Schenck [PDF] [English]

Titulo original Small Business Marketing for Dummies (2nd Edition)


Pais EE.UU., Canadá

Idiomas English



Genero Business, Management, Marketing, Sales


Sinopsis de Small Business Marketing for Dummies (2nd Edition) – Barbara Findlay Schenck [PDF] [English] (2005)

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential.

Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:

Marketing basics that prepare you to rev up your business and jumpstart your marketing program
Information to help you define your business position and brand
Advice on bringing in professionals
A quick-reference guide to mass media and a glossary of advertising jargon
How-tos for creating print and broadcast ads that work
Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more
Ten steps to follow to build your own easy-to-assemble marketing plan

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