Generate a good return as well as goodwill with this guide to ethical investments
Want to make money while you make a difference in the world? Socially Responsible Investing For Dummies, a 2010 Green Book Festival award winner, is as practical, hands-on guide to smart social investing that shows you how to maximize your profits while remaining true to your values. You get expert advice in targeting an issue you’re passionate about, researching potential investments, and putting your socially responsible choices into action.
Get started with social investing basics — understand what it is, why it works, and how investors define social responsibility
Navigate the socially responsible enterprise — discover the business principles that help ethical organizations thrive
Conduct your research — determine whether an investment has financial potential and also serves your personal needs
Evaluate your investment choices — from stocks and bonds to mutual funds and ETFs to real estate and high finance, select the best investments and adjust your portfolio over time
Get help from the pros — find brokers, financial planners, and mutual fund companies that can help you with your decisions
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