B2B Marketing has changed; B2B marketers are as time-strapped as ever before and are face constantly with three main challenges:
1. New Business Development
2. Lead quality
3. Lead generation
4. Sales closing
We are now in a data-driven and digital world; it certainly means original tweets and strategically sent emails are no longer enough to generate the conversion expected from B2B marketers. They need to think bigger –, and that is where this e-book comes into play.
The subsequent chapters in this e-book will guide B2B marketers through the eight critical pillars of digital marketing. It comes with checklists and worksheets provided once you reach the end of every chapter.
This eBook will provide valuable insights into how you can effectively:
Build and measure your lead generation campaigns
Assign and qualify leads to sales – at the best time
Improve the value of your database using structured and targeted nurturing programs
Develop engaging emails that speak directly to your target audience
Develop a super content strategy that supports your business goals
Build an event marketing and webinar from scratch
Give a detailed report on the success of your marketing campaign initiatives.
This book is certainly the best B2B marketing book that contains all the information you need – all in one. It would also guide you through the B2B sales process steps and the best B2B marketing metrics that can triple your current revenue by applying simple B2B marketing strategies and tactics.
If you are ready to begin your journey to becoming a super B2B marketer, let’s get started immediately!