Web Marketing for Dummies (3rd Edition) – Jan Zimmerman [PDF] [English]

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Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:

Understand online marketing essentials
Prepare an online business plan
Design the look and feel of your site
Create a concept, develop content, and make it accessible
Know the key components of an online store
Use buzzing, e-mailing, and other advertising tactics
Make your site search engine friendly
Handle Web transactions with ease
Stay out of legal trouble
Wow customers with new technology

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